Lori Senecal has helped Crispin Porter + Bogusky increase its annual revenue by 21 percent since she joined the company. Her persistence in making creativity a culture within the workplace is what makes her campaigns and approaches productive.
How Crispin Porter + Bogusky has helped its clients market their products
Lori Senecal has helped many clients, including Kraft Mac, Letgo, and NBA 2K, successfully sell their products. Kraft Mac benefited from Crispin Porter + Bogusky counsel after improving their recipes. Senecal and her colleagues later helped Kraft Mac sell up to 50 million boxes after a successful campaign. Crispin Porter + Bogusky also developed a “Commercializer” for Letgo, which made the app popular resulting in over 45 million downloads. Under Lori Senecal’s leadership, Crispin Porter + Bogusky employed a Fitbit application in the NBA 2K video game. This addition enabled players to improve their virtual profiles making the games more exciting. Crispin Porter + Bogusky is client-oriented and is currently one of the best performing marketing firms.
About Lori Senecal
Lori Senecal is an energetic business leader and the global chief executive officer of Crispin Porter + Bogusky. She is a graduate of the McGill University and currently resides in the Greater New York City Area. Lori Senecal is in charge of overseeing the expansion of the company. She is also responsible for coordinating and managing operations in ten of the company’s branches scattered across the country. Lori Senecal began working for Crispin Porter + Bogusky in 2015 and has been instrumental in revolutionizing the culture and operations of the company. Throughout her tenure at the company, Lori has continued to rise above ranks and made tremendous impacts on the business. Her contributions at Crispin Porter + Bogusky has enabled the company to be named by Ad Week for “Creativity Innovators of the Year.”
In 2016, Lori Senecal was listed among the “agency executives to watch.” She also appears on the list of AdWeek’s Power 100, a platform that recognizes entrepreneurs with a vested interest in technology, marketing, and media. Before joining Crispin Porter + Bogusky, Lori Senecal worked for KBS as its chairperson. While serving as the chief executive officer of KBS, she helped grow the company to a 900 person domestic agency. Lori Senecal also served as the president of McCann Erickson. Read more about Lori Senecal on blogwebpedia.com.